Breakthrough

Sitting back, crying, trying to defend oneself, blaming the destiny are all things of the past. If you have been sexually harassed, you ought to speak it out to the world. If you were sexually harassed, it wasn’t your fault, then why be ashamed of it? Why not drag that monster out and make him feel ashamed? What we actually need to do is breakthrough the stereotypical notions and make a safer world for women.
Stop sexual harassment. Speak up. Call others. Intervene. Because we women are not asking for it, what we are asking for is action.  This precisely describes the working of Breakthrough, a global human rights organization working to make violence and discrimination against women and girls unacceptable.

Breakthrough has been using a number of strategies to achieve their target effectively.

They use media, arts, pop culture, and technology—animations, music videos, video games and social media to reach mass audiences where they are, challenge norms, and make human rights values and issues real, relevant, urgent, and actionable. They train new generations of leaders in schools, neighborhoods, and civil society groups to ignite change in the world around them. They develop strategic, game-changing partnerships with communities, governments, businesses, and entertainment leaders to reach maximum scale and lasting impact. They cultivate grassroots community engagement to raise awareness and inspire action for local and global human rights issues. Also, they measure their impact and share lessons learned in the broader field of innovations for social justice and human rights.

This organisation was founded by Indian-American human rights activist and cultural entrepreneur Mallika Dutt in 2000. Breakthrough won Making a Difference Award from Children’s Hope India and YO DONA International Humanitarian Award in, 2013. They have won many more awards to date. Mentioning only a handful of them would not be doing justice to their long list of achievements.

MASH Project, an initiative to empower social change makers, encourages and salutes the high spirit and the vision of ‘Breakthrough’. To know more click : http://in.breakthrough.tv/

1302540900

Story by: Aakriti Saxena

Researched By:  Shreeya Bhutani

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s